Brussels (Belgium), 24 June 2025 – Zetes, the Belgian company specialising in supply chain execution and citizen identity solutions, announces the appointment of Bart Crols as Senior Vice President of its People ID Division, effective 2nd June. This appointment reinforces the business line’s management team, led by Ronny Depoortere and in a context of sustained growth.
Bart Crols brings a wealth of experience to his new role, having held multiple senior leadership positions in the secure identity market. He began his career in the sector in 2011 as Sales Manager at IAI industrial systems, where he quickly rose through the ranks to become Managing Director in 2016. Under his leadership, IAI underwent a significant transformation - emerging as a leading provider of secure document personalisation systems and achieving more than threefold business growth within five years.
In 2021, Bart Crols was appointed to the management team of an international division focused on citizen ID solutions. There, he played a pivotal role in restructuring multiple acquisitions, crafting a clear go-to-market strategy, and driving an innovative product roadmap. He also successfully built and led a cohesive, multicultural team operating across global locations. These efforts resulted in sustained double-digit annual growth and a turnaround in profitability over the past two years.
Bart Crols’ deep sector knowledge, strategic mindset, and results-driven leadership make him a powerful asset to Zetes. His appointment marks a significant step in reinforcing Zetes’ leadership in mobile ID solutions for governments and border management, further strengthening the company’s commitment to innovation, security, and service excellence.
“In the 10+ years I’ve known Zetes, I’ve always been impressed by the company’s deep expertise, can-do mentality, and strategic positioning—qualities that have driven its remarkable growth,” said Bart Crols. “I’m honored to join the Zetes team, take on this new challenge, and contribute to its legacy. I look forward to working with such a talented group of people and helping lead the company to continued success.
“Bart's arrival strengthens our ability to anticipate changes in the industry and to support our public-sector partners with ever-more reliable and appropriate solutions. His recognised expertise in our industry is a valuable asset to support our growth and innovation dynamic.” Ronny Depoortere, President of the People ID business line.