Brussels, 16 February 2022 – As of 1st March 2022, Pierre Lambert, current Chief Financial Officer of Zetes, will take over the role of CEO. After more than 35 years building up and leading Zetes, Alain Wirtz, Chief Executive Officer, will leave the company on 28th February 2022.

Zetes, one of the flagships of the Belgian economy and pioneer of the barcode, was founded in 1984 and employs over 1,300 people across the EMEA region. Zetes’ geographical expansion started in 1992 with France, and today, the company is present in 22 countries. In the early 2000s, the People Identification Division of Zetes was created, which won important contracts such as the Belgian eID. This was followed in 2005 by an IPO on Euronext Brussels. In 2017, Zetes became a wholly owned subsidiary of Panasonic Corporation.

Pierre Lambert has been the CFO of Zetes for more than 20 years and has been working closely with Alain Wirtz to grow the company to where it is today. Drawing on his strong leadership and his expertise leveraging the company’s strategic and financial strengths, he will drive further technological and business progress.

Pierre Lambert comments: “I am very honored for being entrusted with the role of CEO and delighted to lead Zetes towards new horizons. I also wish to thank Alain for this journey spent together. I will keep good memories of our collaboration, which saw the success and growth of the company”.

Alain Wirtz has built a strong legacy, describing Zetes’ strengths as follows: “Zetes has become a flourishing, strong, and resilient company and I wish to express my sincere thanks to my management colleagues and indeed, the entire Zetes team for their partnership on this incredible journey. I am absolutely confident that the new Zetes management team will lead further customer success and take the business forward, innovating and building up growth continuously”.

The name of the future CFO will be announced in due course. 

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For more information

Corporate Communications
Sandra Franchitti
T +32 2 790 38 90


About Zetes

Zetes is a technology company specialising in supply chain optimisation and citizen identification solutions. Our Supply Chain Solutions help companies achieve agility, visibility and traceability across their connected supply chain. Our People Identification division provides public authorities and supranational institutions with solutions to enable authentication of citizens in view of the issuing of secure ID and travel documents and the creation of national registers or voters’ lists.

Zetes is headquartered in Brussels and has more than 1,300 employees in 22 countries across EMEA. In 2017, Zetes became a subsidiary of the Panasonic Corporation. For more information visit or subscribe to our newsletter. Follow us on LinkedIn and Twitter.


About Zetes’ Supply Chain Solutions

We help organisations achieve agility, visibility and traceability from the packaging line through to the store through a core solution suite and access to the latest technologies. Our expertise spans a wide range of industries including retail, pharma and healthcare, warehouse and distribution, food and beverages, manufacturing, transportation and logistics, automotive as well as postal and courier.


About Zetes' government solutions

The People ID division of Zetes provides secure solutions that allow governments to accurately identify their populations and satisfy the strictest international requirements concerning the issuing of documents and the organising of democratic elections. Zetes has more than 10 years' experience in the implementation of sensitive projects for governments and supranational organisations. Zetes’ government solutions are characterised by reliability, combined with flexibility and operational capability. Through this approach, citizens are secure in their ability to prove their identity and exercise democratic rights.





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